For brands

Only pay for results.

Stop pre-paying for posts that flop. PostPaid holds your budget in escrow and releases it as creator content earns real views and sales — on a ledger you both watch live.

Escrow-backed budgetsEvery cent on the ledger
Campaign settlementPostPaid
Budget fundedescrow
$5,000.00
Approved creators
12
Views delivered
1,284,000
Paid on performance
$3,420.80
Unspent — returned
$1,579.20
You paid forResults

Illustrative demo data. Funds release from escrow only as approved content performs.

The old way

Flat-fee influencer deals put all the risk on you

You wire the money, the post goes up, and whether it works is someone else's problem. The incentive is to get paid — not to perform.

  • Pay a flat fee up front and hope the post lands.
  • No visibility into real views or sales after you wire the money.
  • Invoices, net-30 terms, and reconciliation by spreadsheet.
  • Rates negotiated in DMs with no benchmark and no escrow.
The PostPaid way

Align every dollar with an outcome

Escrow holds the budget, performance pay sets the price, and an approval workflow keeps you in control of what runs.

Funds held in escrow

Your budget is reserved up front and released only as approved content actually performs. No advances, no chasing refunds.

Performance-based pay

Choose CPM, affiliate, flat, or hybrid. Every payout maps to a real view count or sale on the same ledger you both see.

Approval workflow

Review applicants, approve the right creators, and sign off on content before it goes live. Nothing settles without your yes.

Compensation

Four ways to pay for performance

Pick the model that matches your goal — reach, sales, certainty, or a mix.

Per view (CPM)

Pay a fixed rate per 1,000 views the content earns.

Example
100K views × $4 CPM = $400

Per sale (Affiliate)

Share a percentage of the revenue each creator drives.

Example
$2,000 sales × 20% = $400

Flat rate

A fixed fee per approved post, paid on approval.

Example
$400 per approved post

Hybrid

Stack a base fee with per-view and/or revenue share.

Example
$150 flat + $3 CPM
Built for brands

Everything you need to run performance campaigns

From brief to settlement, the whole workflow lives in one transparent dashboard.

Campaign builder

Set a budget, pick a comp model, and publish a brief in minutes — with a live payout preview as you type.

Applicant review

Sort, shortlist, and approve creators by niche, tier, and past performance.

Content approval

Request revisions or approve submissions. Approved posts go live and start tracking.

Spend pacing

Per-campaign budget caps and per-creator limits keep spend inside the lines, automatically.

Creator directory

Browse vetted creators across every niche and invite the ones that fit your brand.

Analytics

Views, revenue, CPM, and committed spend — charted per campaign and across your account.

Launch a campaign that only pays for results

Fund a budget, approve the creators you want, and let the ledger settle the rest. Set up your first brief in minutes.

Funds held in escrow · Pay only on delivered performance · Creators always disclose paid partnerships